2012 Harley-Davidson Bar & Shield Award

The Harley-Davidson Bar & Shield Award once again is presented to Jimmie Allen, as one of the top 150 Harley-Davidson Motorcycle Dealerships in the country. This Bar & Shield award recognizes and rewards the top performing Harley-Davidson Motorcycle Dealerships nationally and regionally in the areas of Performance, Representation of the Brand, and Customer Experience. This is Jimmie Allen's seventh Bar & Shield award presented to him by the Harley-Davidson Motor Company.

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Customer Appreciation Bike Bash
Saturday July 20th

12:00pm - 4:00pm
Music by:
TBA

Featured New Model of the Week

2013 FXDWG
Ember Red Sunglo Flame
CALL FOR MORE INFO

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Featured Used Model of the Week

 2010 FLHTK
Blue Ice/Black Ice
CALL FOR MORE INFO

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In May of 1976 Harley-Davidson of New Bern was started by Jimmie Allen who still owns and operates it. For over 37 years, his company has grown into a trusted, dependable, and very well-known dealership.  Jimmie and his staff welcome you to Harley-Davidson of New Bern.  It's not just a place of business, but a second "home" for an ever-growing Harley® "family".

110th Anniversary Celebration Info
-click on the image above 

New Summer Hours:
Monday - Closed
Tuesday - 9am - 6pm
Wednesday - 9am -6pm
Thursday - 9am - 6pm
Friday 9am - 6pm
Saturday - 8am - 5pm
Sunday - 11am -4pm 
*No Service Hours on Sunday*